Take the traditional "yee sang". A CNY feast can never be complete without the traditional ushering in of luck, prosperity and success. This year, TV stations have cleverly introduced Maggi Mee to come up with a new prosperity dish. To the Chinese, "mee" -long and unbroken represents longevity. With its ingenious addition to the Yee Sang ingredients, the Long Lasting Prosperity Dish is created! Still traditional but more symbolically prosperous- easier on the pockets and fills the stomach! And Stomach takes prominence this year. People must have enough to eat and survive despite the price hike.
Many are reverting back to symbolic "ang pow". Friends tell me, ang pows- red packets too must follow the economy-how thick or thin your wallet is. CNY - is after all a celebrations of family reunion and togetherness-fostering an ethnic identity-the continuance of community living, not necessarily a show of financial clout. This year, it is certainly a time to conserve and give within the means. What you really have in your pocket is more important than what you want to show others.
Clothes? A "look, see" at the hypermarkets shows a range of not so quality clothes but at much higher prices. For the Chinese, it is a must, to have new clothings, to usher in new luck for a new beginning-new year means starting clean and new. The advice? Just get the basic requirements , no need to spurge, do not go overboard with your spending. After the festive, the prices of these clothings will revert back to normal. You may also find more quality clothings then. Time enough to pick up and replenish your wardrobe after prices return to sanity.
This year , YT intents to have a simpler reunion dinner- still very traditional but on a simpler scale. We would like to enjoy a stress free new year, without the pains of the aftermath. Why pay artificial and inflated prices for the same goods? Spend wisely this Chinese New Year folks, your wealth health depends on it!!
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